Newsletter
Authentic Memories, Human Responses: A Lesson for Brands from Blade Runner 2049
And how I use Google's Flow to test and learn.
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Newsletter
Brief the Problem, Not the Solution.
Why most creative briefs fail to spark creativity and what to do about it.
Newsletter
Let Go. Hold On. Get Trained. Move Forward.
How to build an AI-first creative culture without losing your soul.
Newsletter
Breaking Down the Levi’s Spot: How I Used Flow/Veo 3 to Prototype an Idea.
Yesterday I posted a short clip of an idea. Levi isn’t my client, and I wasn’t attempting to make any speculative ad or suggest that this was a "Commercial". It was an idea that I wanted to develop. And thank you to that ONE person.-
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The Epilogue Economy Wasn’t a Theory. It Was a Forecast.
Two years ago, I wrote about it. This week, UBS and e27 confirmed it.
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The Quiet Genius of Gemini and NotebookLM
I work in the messy middle between strategy and storytelling, between brand ambition and creative execution, between humans and their machines. That means I spend most of my day hands-on with generative AI tools, trying to bridge a gap that a lot of companies are only just beginning to notice:
Newsletter
Time & Materials in a Man & Machine World
“So, what’s your day rate, and how many days is this project going to take?” Fuck, I hate that equation. And it’s a conversation I am forced to have every time I speak with a prospective client. Once I've overcome the initial hurdles with the project
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When Did “Good Enough” Become Good Enough?
A reflection on AI, apathy, and the quiet collapse of creative standards
Newsletter
The Leadership Gap No One Talks About
How COVID Broke the Agency Leadership Apprentice System, and What Agencies Should Do Now
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Experience is the Missing Layer in Modern Teams.
Rethinking Talent Strategy in the Age of Speed and AI
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Screen Tests: How Hollywood’s AIs Predicted, Shaped, and Misunderstood the Future
“We create our tools, and then our tools create us.” — Marshall McLuhan For decades, artificial intelligence has been the ultimate plot device - omniscient, ominous, occasionally tender. In films like 2001: A Space Odyssey, Her, or The Matrix, AI serves as both a warning and a wish fulfillment, a means
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Dreams Make Good Stories.
But Everything Important Happens When We’re Awake.