* 60 plus articles published on LinkedIn. * A newsletter with a 75% open rate. * A comment on LinkedIn: “We should talk.” * A dozen emails that went nowhere. * 6 coffee chats that “might be something later.” * Quite a few memos to make sure we are all on the same page. * 3 proposals
In the John Wick universe, the Manager is no ordinary functionary. They might welcome guests at The Continental, but they’re also the ones quietly pulling every string, not just in the hotel itself, but also affecting outcomes that occur outside the confines of the building itself. They know the
💬 A journey. 🧭 A purpose. 🌊 A calling. 🙋♂️ Call me Ishmael. 📉 Things weren’t going great. 🚢 So I went to sea. 👨🔧 Just a humble sailor chasing something… 🐋 Something big. I mean… are we joking? I scroll through LinkedIn these days, and I see senior professionals, agency leaders, strategists, brand experts, writing like
By 2050, individuals aged 50 and older are expected to account for 60% of consumer spending in 60 of the core 76 economies worldwide. This demographic’s spending is projected to reach nearly $96 trillion globally by 2050, highlighting their significant role in the global economy. As a brand, an
John Waters once said, “If you go home with somebody, and they don’t have books, don’t fuck them.” Now, I’m not here to give dating advice, but if you’re thinking about the future of work, AI, and leadership and you don’t have this book, well…
Why Gen X's 60th Matters More Than You Think Unlike their Boomer predecessors, Gen X brings a unique perspective to their sixth decade. They were the first generation to embrace personal computers, navigate the dawn of the internet, and adapt to social media. They've been digital
As many of you have read, I am a big believer that 50 is the new mid-career, give or take. Now, I didn’t figure this out until I approached 60, and was concerned about what I was going to do with the second half of my life, should I
As someone who has been observing consumer trends for years, I can't help but think about one of the most influential and often overlooked demographics in today's market - the aging consumer. I have started paying attention to the immense power and potential of this group,
The Newsletter That Gets Better With Age.
I’ve struggled trying to explain what I do using traditional agency language. Because truthfully, it doesn’t look like a traditional agency anymore. When I say I run an AI-First Agency, I don’t mean I wake up and dive headfirst into using Gemini to write copy or task
Everyone has access to the same tools. The same ChatGPT. The same Midjourney. The same Veo, Sora, Runway, ElevenLabs. The AI playing field has flattened faster than anyone expected. In just a year, the tools that once felt like secret weapons are now baseline utilities. This is not a future
And how I use Google's Flow to test and learn.
Why most creative briefs fail to spark creativity and what to do about it.
How to build an AI-first creative culture without losing your soul.
Yesterday I posted a short clip of an idea. Levi isn’t my client, and I wasn’t attempting to make any speculative ad or suggest that this was a "Commercial". It was an idea that I wanted to develop. And thank you to that ONE person.-
Two years ago, I wrote about it. This week, UBS and e27 confirmed it.
“It’s 11:30”: Why Agencies Can’t Wait for AI Readiness Lorne Michaels, the legendary producer of Saturday Night Live, once said, “The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” It’s one of those lines that you remember.
I work in the messy middle between strategy and storytelling, between brand ambition and creative execution, between humans and their machines. That means I spend most of my day hands-on with generative AI tools, trying to bridge a gap that a lot of companies are only just beginning to notice:
“So, what’s your day rate, and how many days is this project going to take?” Fuck, I hate that equation. And it’s a conversation I am forced to have every time I speak with a prospective client. Once I've overcome the initial hurdles with the project
A reflection on AI, apathy, and the quiet collapse of creative standards
How COVID Broke the Agency Leadership Apprentice System, and What Agencies Should Do Now
