Epilogue Economy
Everyone says they “understand the customer.” But if your team is 32 and your customer is 62, you’re not understanding them. You’re just guessing. Not the fault of the team. Its an issue with leadership. When companies discuss “understanding the customer,” they often default to proxies. Personas, research
Artifical Intelligence
A quiet revolution is taking shape at the edge of the corporate radar. According to Forbes, 51% of workers over 55 say they are eager to learn AI tools. And yet, their employers are dragging their feet. No programs. No access. No structured learning paths. Just silence. It’s not
Epilogue Economy
By 2050, individuals aged 50 and older are expected to account for 60% of consumer spending in 60 of the core 76 economies worldwide. This demographic’s spending is projected to reach nearly $96 trillion globally by 2050, highlighting their significant role in the global economy. As a brand, an
Epilogue Economy
This is a bit of a different article than those I typically write, and I don’t expect everyone to get it. But it’s something that has been on my mind for a while. Most of my previous articles are very positive in nature, I think, sometimes a bit
Epilogue Economy
Why Gen X's 60th Matters More Than You Think Unlike their Boomer predecessors, Gen X brings a unique perspective to their sixth decade. They were the first generation to embrace personal computers, navigate the dawn of the internet, and adapt to social media. They've been digital
Epilogue Economy
Ok, as I continue to explore the possibilities within the Epilogue Economy, I wanted to see if I could cross over into the topic of sustainability and CSR. I was the beneficiary of having amazing mentorship, and support from who would be considered as “older professionals” when I worked at
Epilogue Economy
As many of you have read, I am a big believer that 50 is the new mid-career, give or take. Now, I didn’t figure this out until I approached 60, and was concerned about what I was going to do with the second half of my life, should I
Epilogue Economy
The Untapped Potential and Disconnect Between Businesses and the Aging Consumer As the global population ages, the influence of the aging consumer market is becoming increasingly undeniable. By 2050, the spending power of adults aged 50 and older in the United States alone is expected to reach a staggering $28
Epilogue Economy
In my work on the Epilogue Economy, I continue to unpack a transformative force that is redefining the way we think about aging, work, and value creation. I am convinced that organisations that fail to recognise and harness the potential of their older workforce risk being left behind in an
Epilogue Economy
Over the course of this past week, a few significant things happened. I turned 60, and of course wrote about it, which though just a number, also has some significant weight about it. I also received a letter from the US Social Security Department about my "retirement" benefits
Epilogue Economy
As someone who has been observing consumer trends for years, I can't help but think about one of the most influential and often overlooked demographics in today's market - the aging consumer. I have started paying attention to the immense power and potential of this group,