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I work in the messy middle between strategy and storytelling, between brand ambition and creative execution, between humans and their machines. That means I spend most of my day hands-on with generative AI tools, trying to bridge a gap that a lot of companies are only just beginning to notice:
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“So, what’s your day rate, and how many days is this project going to take?” Fuck, I hate that equation. And it’s a conversation I am forced to have every time I speak with a prospective client. Once I've overcome the initial hurdles with the project
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A reflection on AI, apathy, and the quiet collapse of creative standards
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How COVID Broke the Agency Leadership Apprentice System, and What Agencies Should Do Now
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Rethinking Talent Strategy in the Age of Speed and AI
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“We create our tools, and then our tools create us.” — Marshall McLuhan For decades, artificial intelligence has been the ultimate plot device - omniscient, ominous, occasionally tender. In films like 2001: A Space Odyssey, Her, or The Matrix, AI serves as both a warning and a wish fulfillment, a means
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But Everything Important Happens When We’re Awake.
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The next creative reset must be emotional, not just operational.
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What If We Stopped Treating AI Like a Plugin?
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Why Telling Us How It Works Isn’t the Same as Telling Us Why It Matters
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In a world that’s obsessed with chasing the new, we often overlook those who are quietly, powerfully, becoming someone new.
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It was supposed to be a slow fade. The story we told about the Baby Boomer generation, those born between 1946 and 1964, was one of exit. Of retirement parties and golden years. Of fading from the workforce, downsizing their lives, and stepping aside to let the next wave rise.